As one of the most sought-after vocational schools, Rio Grande Valley College’s goal is to inspire and empower a diverse population with a passion for learning, and provide the knowledge to serve their communities well. This campaign partners with that vision to inspire others to acquire the skills needed to help their communities and enrich their own lives.  

TARGET AUDIENCE
The targeted focus is Hispanic individuals between 18–35 years of age, seeking vocational/trade school education. Specifically, individuals that have been inspired by the ongoing pandemic to help those in need.

GOAL
Represent RGV College as the most sought-after vocational school in the Rio Grande Valley. Inspire student enrollments and class starts for each program.

DESIGN CHOICES
Each design concept’s goal was to show compelling and attention-grabbing display units with the using multiple moving pieces, and strong portraiture. Each unit takes into account the current pandemic conditions with all subjects shown with masks on and social distanced when possible.

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